Social Media Video Pilot — Scope of Work

Milligans LLC · prepared by Creative Partner

1.Quick Recap of What You Asked For

You called in to start posting on Facebook + TikTok using footage of your work — removing and installing the big bakery ovens, rack washers, pan washers, hot cases. You don't have time or interest in running the cameras + accounts yourself; you want us to take it from raw footage to finished, posted content. This pilot is the first batch of 6 videos so you can see how the format performs before we commit to ongoing monthly.

2.What You'll Get

All 6 are vertical 9:16 (the format TikTok/Reels/Shorts is built for). Per platform data, videos in the 30-45 second range hit the highest completion rate. You said you wanted "around 2 minutes" originally — our data says that's actually too long for this format and would underperform. We'll deliver tight short-form pieces designed to be watched all the way through.

3.What You'll Provide

• 3-5 reference videos (TikTok or YouTube) of styles you like, so we brief the editor accurately.
• Approval on first cuts within 5 business days of receipt — keeps the timeline moving.
• Your logo + brand colors if you have them. If you don't, we'll design simple text-based branding for the pilot.
• Job-site footage from your cameras — see the next section. This part has a hard cap.

Quick "What to Film" cheat sheet (full guide sent with SOW)

• Opening wide shot of the equipment in its starting state (~30 sec)
• 3-5 dismantling moments — first cuts, motor disconnect, bolt-removal sequence (~30 sec each)
• The "money shot" — 4,000lb unit on the lift, oven splitting in half, the moment it clears the doorway (~1-2 min around the moment)
• New unit install milestones — placement, leveling, first connection (~30 sec each)
• Closing wide shot in finished state (~30 sec)
• Skip: long stretches of routine work, repetitive bolt-by-bolt, anything happening off-camera

Total: roughly 2-3 hours per job following this approach. You stay well under the 4-hour cap, we cut tight videos, your price stays at $1,500. Win for both of us.

4.How We're Approaching the Audio (the key strategic call)

You said you don't want your voice on the videos — totally fair. But "no audio" would actually hurt performance. Here's what we're doing instead, based on what's working on TikTok in this niche:

• Your voice gets removed completely in post-production. None of the breathing, no language, none of it gets through.
• The ambient sounds of the work stay in — the metal-on-metal, the impact wrenches, the steam release. That's the "satisfying-process" audio that drives people to actually finish watching the video and save it. It's why equipment-restoration and factory-process channels get millions of views.
• Royalty-free music underneath — we license through Artlist/Musicbed so you're safe from copyright strikes.
• Captions + tactical text overlays on key moments (like "4,000 lb oven" or "Day 2 of 3" or "$30K to replace from manufacturer"). Sparse and high-impact, not full transcripts.
• Videos 5 & 6 also include a light AI voiceover on 2-3 hook/payoff lines (not full narration). This is a test — we'll measure which version performs better and that data informs the ongoing engagement.

5.Investment

Note on the payment schedule. Our team blocks calendar time and resources for your project the moment you sign — the 30-day balance date is fixed so the schedule and cash flow stay predictable on both sides. If client-side delays (footage running late, slow revision approvals, etc.) push final delivery past Day 30, the balance is still due on Day 30. We deliver against whatever scope is complete by then, and any remaining work picks up as soon as your inputs are in. This way nobody's waiting on anyone for payment.

6.Timeline

Payment timing is separate from delivery timing — see Section 5. The $750 balance is due Day 30 from signing regardless of where the project is on that date. We commit to the 2-3 week edit window once we have your footage; the payment clock runs from your signature.

7.Cameras (Separate Purchase)

The full camera recommendation — 3 bundle options, every item linked to B&H/Adorama, cited reviews on each camera, where-to-buy guidance, first-day setup checklist, and what to skip — is here:

📷 milligans-cameras.pages.dev
Same "Save / Print as PDF" button on that page if you want a copy to share or reference offline.

Quick summary: Three bundle options ranging $1,038-$2,257. Our pick is Option B (~$1,577) — 2× GoPro Hero 13 Black (one on tripod, one on your hat) + OBSBOT Tail Air AI-tracking 3rd camera + memory cards + mounts. Auto-everything, set-and-forget, press record and walk away. You buy the gear direct from B&H Photo or Adorama — camera purchase is separate from this pilot pricing.

8.What's NOT Included in the $1,500 (and what it costs if you add it later)

Hard list. If you want any of this, we quote it before doing it — no surprise invoices, ever.

9.What Happens After the Pilot

Once you've seen the 6 videos performing (or not) on FB + TikTok, we sit down and decide what makes sense for ongoing engagement. Likely options:

• Monthly content retainer — recurring video pilots (3-6 videos/month at a discounted unit rate)
• Full channel management add-on — we handle posting, captions, hashtags, community management
• Paid amplification — small TikTok/FB ad spend to boost the best-performing pieces
• Refurbished-equipment content channel (the resale angle you mentioned) — separate longer-form how-to content for SEO + lead-gen

Nothing about ongoing engagement is committed by signing this SOW. You're agreeing to the 6-video pilot only.

10.Examples of Our Recent Work

A sample of recent video and graphic work — so you can see the kind of output our team produces. Click any video to play it inline, or open it in Drive for full screen. Click any graphic to view it full size.

Video samples

Graphic / static samples

Click any image to open the full-resolution version on Drive.