Milligans LLC · prepared by Creative Partner
You called in to start posting on Facebook + TikTok using footage of your work — removing and installing the big bakery ovens, rack washers, pan washers, hot cases. You don't have time or interest in running the cameras + accounts yourself; you want us to take it from raw footage to finished, posted content. This pilot is the first batch of 6 videos so you can see how the format performs before we commit to ongoing monthly.
| # | Format | Length | Treatment |
|---|---|---|---|
| 1 | Vertical (TikTok / Reels / Shorts) | 30-60 seconds | Ambient sound + music + captions |
| 2 | Vertical (TikTok / Reels / Shorts) | 30-60 seconds | Ambient sound + music + captions |
| 3 | Vertical (TikTok / Reels / Shorts) | 30-60 seconds | Ambient sound + music + captions |
| 4 | Vertical (TikTok / Reels / Shorts) | 30-60 seconds | Ambient sound + music + captions |
| 5 | Vertical (TikTok / Reels / Shorts) | 30-60 seconds | Same as above + light AI voiceover on 2-3 lines (testing variant) |
| 6 | Vertical (TikTok / Reels / Shorts) | 30-60 seconds | Same as above + light AI voiceover on 2-3 lines (testing variant) |
All 6 are vertical 9:16 (the format TikTok/Reels/Shorts is built for). Per platform data, videos in the 30-45 second range hit the highest completion rate. You said you wanted "around 2 minutes" originally — our data says that's actually too long for this format and would underperform. We'll deliver tight short-form pieces designed to be watched all the way through.
Maximum 4 hours of raw footage per job. This is the single biggest cost driver in your favor — and the easiest place for the price to spiral if we don't lock it down up front.
What this means: Don't leave cameras running for 20 hours of continuous shift footage. Capture the moments that will actually become content — equipment arrival, dismantling key beats, lifts and moves, install reveals, before/after wide bookends. We'll send a one-page "what to film" guide along with this SOW so you know exactly what to capture (and what to skip).
If you send us more than 4 hours of raw footage per job, footage review + organization is billed at $25/hour on top of the $1,500 pilot price. We'll always tell you the total hours up front so there are no surprises — but the way the pricing stays at $1,500 is the 4-hour cap holds.
Total: roughly 2-3 hours per job following this approach. You stay well under the 4-hour cap, we cut tight videos, your price stays at $1,500. Win for both of us.
You said you don't want your voice on the videos — totally fair. But "no audio" would actually hurt performance. Here's what we're doing instead, based on what's working on TikTok in this niche:
Pilot Total
$1,500
One-time pilot fee for 6 videos. Ongoing engagement priced separately after pilot lands.
| Milestone | Business Days |
|---|---|
| SOW signed + 50% deposit received | Day 0 |
| You record your first job + send us raw footage | Variable — your job schedule |
| Footage ingest, organization, log + select highlights | 3-5 business days from receipt |
| First cuts of all 6 videos delivered for review | 7-10 business days after footage organized |
| Your review + revision requests | 5 business days (your side) |
| Revisions + final delivery | 3 business days per round |
| Total from footage receipt to final delivery | ~3-4 weeks |
We'll send you a one-page camera recommendation memo separately. You buy the cameras direct from B&H Photo or Adorama — we don't mark this up. Range is $1,000-$2,300 depending on which bundle you pick. The cameras are yours forever; they're not part of our pricing.
Our recommendation: Option B (~$1,577) — 2× GoPro Hero 13 Black (one tripod, one hat-clip) + OBSBOT Tail Air AI-tracking 3rd camera + memory cards + mounts. Set-and-forget; press record and walk away.
Hard list. If you want any of this, we quote it before doing it — no surprise invoices, ever.
| Item | Price if added |
|---|---|
| Footage review + organization beyond 4 hours per job | $25 / hour |
| Videos longer than 60 seconds | Custom quote (60s is the TikTok/Reels sweet spot) |
| Additional aspect ratios (16:9 horizontal, 1:1 square) | $50 / video per extra format |
| Additional revision rounds beyond the 2 included | $100-$200 per round per video |
| Channel management (FB / TikTok account setup, posting schedule, comment replies) | Separate monthly retainer (priced after pilot) |
| Paid advertising (TikTok ads, Facebook ads, boosted posts) | Separate ad spend + management fee |
| Strategy & copywriting for individual post captions | Separate (you write or we add as retainer line item) |
| Camera purchase + accessories | Direct from B&H ($1,000-$2,300) — not in our pricing, no markup |
| Logo / brand identity design | Separate ($185 basic / $350 complete identity package) |
| Static / print graphics | Separate ($20-$50 per design) |
| Legal / IP review on filming permissions with manufacturers | Not our scope — you confirm no contractual restriction; we proceed on that basis |
Anything not listed in Sections 2-4 above is an add-on. We tell you the cost first, you approve, then we do it. $1,500 is firm for the scope as defined. No mid-project surprise invoices.
Once you've seen the 6 videos performing (or not) on FB + TikTok, we sit down and decide what makes sense for ongoing engagement. Likely options:
Nothing about ongoing engagement is committed by signing this SOW. You're agreeing to the 6-video pilot only.
Reply to this email or text Chad at 517-201-1166 with "Approved" and we'll send you the deposit invoice + the camera recommendation memo + the coaching guide on what to film. Your first job can be your first content shoot — no waiting.